Plan de Spotify para atraer oyentes de radio y podcasts

Plan de Spotify para atraer oyentes de radio y podcasts

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Spotify's efforts to improve its profit margins by diversifying into non-music content like podcasts and video. Despite creating a successful market for on-demand music, Spotify struggles with profitability due to high music rights costs. The company has experimented with video content but found more promise in podcasting. Spotify aims to integrate audio with visual elements to enhance user experience and potentially increase ad revenue. The transcript also highlights the competitive landscape, particularly with Apple and Google, and the potential for Spotify to capture more podcast listeners by offering a seamless experience within its app.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Spotify's approach to podcasting and how does it differ from its video strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the competition Spotify faces in the podcasting market?

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