Amazon Uses Its A.I. Advantage to Take On Apple, Google

Amazon Uses Its A.I. Advantage to Take On Apple, Google

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Amazon's position in AI compared to other tech giants, highlighting its strategy to make Alexa a ubiquitous platform. It examines Amazon's low profit margins and pricing strategy, emphasizing its cross-selling capabilities with devices like Kindle. The marketing approach for Amazon's devices, including the contrast between the Fire Phone and Echo, is also explored.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has the Kindle contributed to Amazon's overall business model?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What lessons can be learned from Amazon's marketing approach to product launches?

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