Ferragamo CEO Aims for Consistent Strategy to Combat Trade War

The video discusses the impact of US-China trade concerns on businesses, focusing on Salvatore Ferragamo's strategy to maintain its core values and supply chain in Italy. It explores the effects of the trade war and Hong Kong protests on sales, particularly in China, and the adjustments in consumer behavior. The video also covers Ferragamo's approach to currency hedging to mitigate financial risks.

What is the company's approach to mitigating the impact of the trade war on its operations?

What challenges does the company face regarding currency fluctuations?