Sweden: Inflatable Cycle Helmets

The video discusses the increasing popularity of cycling and the associated safety risks, particularly head injuries. It highlights the reluctance of some cyclists to wear traditional helmets due to fashion and practicality concerns. A Swedish designer introduces an innovative airbag bicycle helmet as an alternative, which inflates upon impact to protect the head. The video details the design, functionality, and testing of this helmet, known as the Hövding, and explores its potential market appeal, especially among fashion-conscious cyclists.

What are the benefits of the Hövding compared to traditional helmets?

What factors contribute to the appeal of the Hövding among potential users?