The Cola Wars

The video explores the intense competition between Coca-Cola and Pepsi during the 1980s, known as the Cola Wars. It covers the origins of both brands, their marketing strategies, including the famous Pepsi Challenge, and the use of celebrity endorsements. The introduction of New Coke and its market reception is also discussed, highlighting the impact on sales and brand loyalty.

What was the public's reaction to the introduction of New Coke?

How did Coca-Cola respond to the backlash against New Coke?

What was the significance of the phrase 'Classic Coke' in the context of the cola wars?

In what ways did the cola wars reflect broader cultural trends in America during the 1980s?