The Evolution of Advertising

The video tutorial explores advertising as a form of marketing communication aimed at promoting products, services, or ideas. It covers the historical roots of advertising, various forms and techniques, including audio and visual styles, and the creativity involved. The tutorial discusses traditional platforms like television and radio, as well as modern methods such as online and email advertising. It also touches on covert advertising through product placements and outdoor advertising using billboards and print media.

Describe the concept of online advertising and its significance.

What is covert advertising and how is it used?