VOICED : Catalan cava takes on French champagne

The video discusses the vineyards of Penedes, highlighting Carver's market position and its competition with champagne. It outlines Carver's shift to high-end products, marketing strategies, and the importance of visitors in spreading its reputation. The video also covers Carver's expansion into emerging markets, particularly in Asia, and its future goals to increase high-end sales.

What is the significance of the vineyards of the Penedes in relation to Carver?

How does Carver aim to compete with champagne in the market?

What strategies does Carver employ to enhance its reputation?

What are the emerging markets for Carver, and why are they considered promising?

What are the future goals for high-end Carver bottles in terms of market share?