Margaret Gould Stewart: How YouTube thinks about copyright

The video discusses the impact of digital rights on various stakeholders and explains YouTube's Content ID system, which identifies copyrighted material. It highlights the system's scale and speed, using a case study of a viral wedding video to show how rights management can create revenue and cultural opportunities. The video concludes by addressing the challenges of managing multiple rights and the importance of allowing choice in rights management.

What is the significance of rights management in the digital ecosystem?

How does YouTube identify copyrighted material when it is uploaded?

Explain how rights owners can benefit from allowing user-generated content.

What was the outcome of Chris Brown's video 'Forever' after it was uploaded by a fan?

Discuss the impact of the JK wedding dance video on Chris Brown's song.

What challenges are associated with managing multiple rights owners for a single video?

What role does technology play in progressive rights management?