Facebook's Importance to Advertisers Helped Boost Results, GroupM's Wieser Says

The video discusses the privacy and legal risks Facebook faces, including a potential $5 billion FTC investigation. It highlights advertisers' concerns about brand safety and the balance between risk and reward when investing in Facebook's media inventory. Despite past scandals, Facebook maintains user engagement, though usage has declined. Advertisers can find users elsewhere, but Facebook's reach remains compelling.

What are the implications of brand safety for advertisers on Facebook?

In what ways can advertisers find substantial numbers of users outside of Facebook?