NFL Ratings Fall, But Are Still 'Very Strong' Says LHB Sports

The transcript discusses the decline in NFL ratings amidst media fractionalization, highlighting that NFL still dominates top-rated shows. Networks invest heavily in NFL rights for promotional value, despite financial losses. The shift to over-the-top (OTT) platforms affects promotional strategies, but NFL adapts by allowing streaming across various screens. Future NFL contracts will see tech giants bidding for exclusive rights, indicating a convergence of media platforms.

In what ways are networks using NFL games to promote their other shows?

What changes are expected in NFL broadcasting contracts in the early 20s?