HK Express CEO Says Future Is China Outbound Travel

The video discusses strategies for managing fuel costs, including fleet renewal with A320 NEO aircraft, and the impact of Hong Kong Airport's runway costs on ticket pricing. It explores regional competition in the Pearl River Delta and the role of airline alliances. The focus shifts to customer preferences, digital marketing, and the growing importance of Chinese travelers. The airline has been profitable since 2014, with ancillary revenues contributing significantly.

What role does digital marketing play in the airline's strategy?

In what ways does the airline plan to expand its network in the coming years?

What is the significance of ancillary revenues for the airline's profitability?