Suntory CEO Niinami on Covid, Beverage Demand, Strategy

The transcript discusses the current situation in Japan, focusing on the impact of COVID-19 on the economy and public behavior. It highlights the challenges faced by the government in managing restrictions and the skepticism around their effectiveness. The conversation shifts to economic recovery expectations, driven by vaccination rollouts and new treatments. Business strategies are adapting to health-conscious trends, with a focus on premium and non-alcoholic products. The discussion also covers global drinking trends, particularly in China, and the potential market impact of changing consumer preferences.

How does the speaker perceive the impact of stricter guidelines on drinking behaviors in Japan?

What changes in consumer preferences regarding alcohol does the speaker anticipate in the future?

What strategies does the speaker suggest for adapting to changing market trends in alcohol consumption?