VOICED: Young fashion designers make their mark in Beijing

VOICED: Young fashion designers make their mark in Beijing

Assessment

Interactive Video

Business

10th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the rise of young Chinese designers like Luli and Veigar Wong, who are establishing their brands in a growing luxury market. As China's wealthy seek unique styles, these designers aim to redefine 'Made in China' fashion by focusing on taste and individuality rather than just price. The shift in consumer behavior from imported labels to local designers highlights a new era in China's fashion industry.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does taste play in the luxury market according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are designers like Lu and Wang trying to change the image of Chinese-made clothes?

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