VOICED : Nigerian luxury handbags: making a mark overseas

The video discusses Asha Do bags, created by Nigerian designer Zainab. These bags are known for their unique design and practicality, allowing users to transition seamlessly from day to night and city to city. Zainab sources high-quality leather from Kano, focusing on sustainability through upcycling and local materials. Despite challenges like poor infrastructure in Lagos, Zainab's dedication has led to a successful business. The bags, priced between €150 and €800, are valued for their originality and authenticity. Asha Do has expanded globally, attracting international customers through its website.

What inspired Zainab to create her line of bags?

How does Zainab ensure that her materials are environmentally friendly?

What challenges did Zainab face when starting her business in Lagos?

What is the price range of Zainab's bags, and what factors contribute to these prices?

In what ways has Zainab's brand expanded its reach internationally?