Decoding the Business of K-Pop

The video explores the $10 billion K-Pop industry, highlighting its global growth and unique business model. It delves into the structured process of creating K-Pop idols, from image creation to training and debut. The industry's global appeal is enhanced by incorporating English lyrics, aiming for a wider audience. Despite massive fan engagement, K-Pop's market share remains small, prompting a shift towards a less Korean-centric model. The video also discusses the financial aspects and fan spending, emphasizing the community and connection that define K-Pop fandom.

What role do agencies like SM Entertainment play in the K-Pop industry?

How do newer K-Pop groups connect with younger audiences?

What does the term 'Last Step debut' refer to in the K-Pop industry?

What is the impact of social media on K-Pop fandom?