BMW Gets Help From China for First Electric Mini Cooper Platform

The video discusses BMW's vision for the future of the auto industry, focusing on digitalization, sustainability, and electric vehicles. It highlights BMW's concept car and innovations, MINI's global strategy, and the company's approach to competition and market dynamics. BMW's pricing strategy and market position are also explored, emphasizing their focus on strong product offerings rather than volume sales.

What has been BMW's experience in the Chinese market recently?

What are the key features of the new electric vehicles being launched by BMW?

How does BMW plan to address pricing in the current market?