The Language of Sustainable Business

The video discusses the importance of framing environmental issues in business terms to engage different stakeholders effectively. It highlights how various business roles, such as CFOs, PR departments, and CEOs, perceive sustainability. The video also examines market trends, showing increased investor interest in sustainability due to rising fuel prices and the involvement of insurers. Community efforts, like those by the Sports Business Alliance, are also mentioned. Finally, it outlines four lenses for evaluating sustainable business practices: financial return, brand value, sustainability benefit, and ease of implementation.

In what ways are groups outside of business starting to embrace sustainability?

What are the four lenses to consider when looking at sustainable business?