Juv: The Generation Z Consultants

The transcript discusses the influence of Generation Z on the US economy, highlighting their significant buying power. It introduces Juve Consulting, a firm founded by three teenagers to help companies understand and market to their generation. The firm leverages social media and technology to bridge the gap between companies and Gen Z. Juve Consulting also created The Vine, a global focus group of teenagers providing insights to businesses.

Discuss the role of social media in the lives of Generation Z as described in the text.

What challenges do marketing executives face when targeting Generation Z?