Nutella Maker Pays $2.8 Billion for Nestle U.S. Chocolate Unit

The video discusses Nestle's strategic shift away from unhealthy snacks under its new CEO, marking its largest divestment to date. Meanwhile, Ferrero aims to expand its presence in the US market by acquiring well-known brands, as its existing products like Nutella are not as popular in the US. The video also explores Ferrero's brand strategy and future plans regarding the acquired brands.

What challenges does Nutella face in the US market according to the text?

What are some of the brands that Ferrero is considering keeping after the acquisition?