Facebook May Monetize WhatsApp

Facebook May Monetize WhatsApp

Assessment

Interactive Video

Business

University

Hard

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The video discusses Facebook's acquisition of WhatsApp and its potential for monetization, particularly in India and Brazil. It explores the concept of a super app, comparing WhatsApp's strategy to Chinese apps like WeChat and Alipay. The discussion highlights the competitive landscape, challenges, and opportunities for WhatsApp in becoming a dominant player in mobile payments and commerce in these regions.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does WhatsApp face in competing with established payment providers in India?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is WhatsApp positioned to potentially dominate the mobile payments market in Brazil?

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