Consumers Confident Heading Into Holiday Season

Consumers Confident Heading Into Holiday Season

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the disconnect between consumer confidence and retail stock prices, highlighting optimism for the holiday shopping season. It examines the impact of continuous promotions on consumer expectations and retailer margins, emphasizing the need for strategic pricing. The video also explores the competition between e-commerce and in-store shopping, noting efforts to integrate both channels to offer consistent promotions.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do bricks-and-mortar stores face in comparison to e-commerce?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are retailers trying to integrate their in-store and online offerings?

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OFF