Bartlett and Ghoshal's International Strategies Model Simplified

The video explores Bartlett and Ghoshal's model for international strategies, focusing on the pressures of local responsiveness and global integration. It outlines four strategies: international, global, multidomestic, and transnational. Each strategy is explained with examples, highlighting how companies like Amazon, Intel, Nestle, and Unilever navigate these pressures to succeed in international markets. The video emphasizes the importance of balancing local customization with global integration to maintain core competencies and achieve economies of scale.

How do pressures for local responsiveness and global integration influence the strategies of organizations?

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Provide examples of companies that successfully implement the multidomestic strategy.

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What challenges do companies face when implementing a transnational strategy?

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