Heres What Wall Street Is Getting Wrong About Twitter

The video discusses Twitter's approach to building a lasting enterprise by focusing on audience growth and engagement. It highlights the importance of monthly active users, logged-out users, and syndicated audiences. The video explains how Twitter measures and understands these audiences, emphasizing that the logged-out audience is 1-2 times the size of the logged-in users. It also covers strategies for monetizing these audiences through targeted advertising based on user intent.

What is the aspirational goal mentioned in the text regarding audience size?

How does the text describe the logged out audience in relation to the monthly active users?

What methods are mentioned for measuring the audience that does not log in?

What is the significance of users expressing interest or intent when they come to Twitter?

How does the text suggest monetizing the audience that does not log in?