Building Your Personal Brand

The video tutorial emphasizes the importance of building a personal brand, using Michael Kors as an example. It discusses how to create a personal tagline and use social media strategically to promote oneself. The tutorial advises on setting up professional online profiles, engaging in community activities, and using relevant hashtags. It also highlights the need to understand and identify the target audience, considering their demographics and interests. Finally, it stresses the importance of ensuring that one's brand reflects the desired image and how knowledge and experience can retain an audience.

What are two important questions you should ask yourself regarding your personal brand?

How can you effectively communicate your value proposition to others?

What should your personal tagline represent?

What strategies can you use to gain traction on social media?

What factors should you consider when identifying your target audience?