Harrods' Ward Says Department Stores Are Not Innovating

Harrods' Ward Says Department Stores Are Not Innovating

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the challenges and strategies in global retail, focusing on innovation and competition with online platforms. Harrods' managing director, Michael Ward, highlights the importance of maintaining relevance through unique in-store experiences and the growing role of online sales. The video also explores Harrods' efforts to engage the Chinese market, emphasizing brand trust and luxury appeal.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does Harrods employ to keep its offerings relevant to today's customers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Harrods attempting to attract Chinese consumers?

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