U.S. Auto Sales Hit the Brakes and Slow Down

The video discusses the current state of the auto industry, highlighting trends in auto sales, inventory levels, and incentives. It explores the impact of high inventory on sales, the potential for increased incentives, and the shift from cars to trucks. The discussion also covers the sustainability of current incentive rates and their impact on consumers.

Discuss the impact of the shift from cars to trucks on revenue and profit contributions.

What challenges do automakers face regarding current incentive rates?