How LVMH's New Designer Might Shift the Luxury Landscape

How LVMH's New Designer Might Shift the Luxury Landscape

Assessment

Interactive Video

Business, Life Skills, Performing Arts

University

Hard

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Quizizz Content

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The video discusses Celine's strategic plans to expand its brand by focusing on e-commerce, menswear, and classic licensing like fragrances. It highlights the shift from the previous designer, Phoebe Philo, who avoided social media, to a more inclusive approach under LVMH. Eddie Slimane's influence on fashion, particularly his introduction of the skinny suit and rock and roll vibe at Saint Laurent, is also covered, indicating a new direction for Celine.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did Eddie Slimane have on menswear during his career?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Celine expected to change under the new leadership compared to its previous direction?

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