Melco Resort's Ho Makes the Case for a Recovery in Macau

Melco Resort's Ho Makes the Case for a Recovery in Macau

Assessment

Interactive Video

Business

University

Hard

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The video discusses the recovery of the gambling industry after a crackdown focused on anti-corruption, which affected luxury sectors like gaming. The return of gamblers, particularly the middle class and wealthy individuals, is driving growth. The VIP market is growing but not expected to outpace the mass market. Melco Resorts focuses on the middle class and expects revenue growth in Macau. Marketing in China is challenging due to legal restrictions, so non-gaming attractions are emphasized. Melco is investing in Macau, with new developments like the City of Dreams and Studio City.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What innovative attractions does Melco Resorts offer to attract customers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the future plans for the City of Dreams in Macau?

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