Alphabet Sees Momentum in Mobile Search, YouTube

Alphabet Sees Momentum in Mobile Search, YouTube

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Google's ad business growth, particularly in mobile search and YouTube, and highlights the strength in cloud services. It covers the impact of the EU fine on Alphabet and ongoing legal issues. The Adpocalypse incident is addressed, noting its effect on advertisers and Google's response. Cost management strategies are discussed, with a focus on reducing losses in other bets and increasing investment in cloud and core business areas.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the ad POCALYPSE impact advertisers' campaigns on YouTube?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the current trend in Google's spending on other bets?

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