CLEAN : 50 Shades of Grey slated for box office success (analyst)

The transcript discusses a movie's production, marketing, and audience expectations. It highlights the film's $40 million budget and its potential success with a $100 million global opening. The marketing campaign targets curiosity, and the audience is expected to be diverse. Critics have mixed reviews, but the film has a built-in audience due to the popularity of the books it's based on.

What demographic groups are anticipated to watch the movie?

What is the significance of the book's popularity in relation to the movie's audience?