CLEAN : Kenya: DNA reference library for ivory and horn launched

The video emphasizes the need to maintain the international ban on ivory and close domestic markets that promote trade. It highlights the importance of managing ivory stockpiles responsibly and stresses that public persuasion is crucial for these efforts to succeed. The ultimate goal is to ensure that ivory is valued only when it remains on living animals, not as a commodity for trade.

How can the public be persuaded regarding the ivory ban?

What actions can be taken to ensure ivory is not seen as a valuable commodity?