CLEAN : World Heritage: plenary session of UNESCO in Doha

The video discusses a new program on climate change, highlighting its importance and the work done to support it. It also covers the nomination process for heritage sites, with recommendations from advisory bodies like IUCN and ICOMOS. The significance of World Heritage areas is emphasized, noting their cultural and natural value and the need for protection against exploitation.

What does the speaker mean by 'jewels in the crown of humanity'?

In what ways do companies recognize the value of World Heritage areas?