What factors contributed to the increase in average selling price (ASP) of iPhones?
Apple Can See Incremental Leverage From iPhone Upgrades, Says Piecyk

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Business, Architecture
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2.
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How did the company manage to maintain or grow the number of phones sold despite low upgrade rates?
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What are the challenges mentioned regarding the competitive market for phones?
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Discuss the potential impact of the services business on the company's overall revenue.
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5.
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What implications could arise if upgrade rates stop declining?
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