Why Is Pumpkin Spice Season So Popular?

Pumpkin spice evokes warm feelings and has historical roots dating back centuries. Initially used by early American settlers for preservation, it became known as pumpkin pie spice in the 20th century. Starbucks popularized the flavor in coffee, leading to a massive market for pumpkin spice products. The scent triggers nostalgic memories, contributing to its enduring appeal and significant market growth.

What impact does the smell of pumpkin spice have on people's memories and feelings?

Discuss the economic significance of the pumpkin spice market as of 2018.