Coca-Cola Disappointed with Handling of FIFA Probe

The transcript discusses the role and influence of sponsors in FIFA, highlighting their concerns about brand image and ethical considerations. It emphasizes the potential power sponsors have if they unite to push for transparency and change within FIFA. The competitive dynamics among brands, such as Coke and Pepsi, are also explored, along with the potential for guerrilla marketing strategies. The discussion concludes with the idea that sponsors can exert significant pressure on FIFA if they collaborate effectively.

In what ways can brands be seen as part of the solution or part of the problem regarding FIFA?

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What are the potential consequences for brands if they do not take a stand on FIFA-related issues?

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