Twitter Has the Most Valuable Audience for Advertisers, CFO Segal Says

Twitter Has the Most Valuable Audience for Advertisers, CFO Segal Says

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Twitter's record financial performance and strategic priorities for 2019, including a shift from monthly to daily active user metrics to better align with internal goals. Despite having a smaller audience compared to competitors, Twitter emphasizes its value to advertisers. The company is focused on platform improvements to boost daily user engagement and plans to continue investing in growth. Key product changes aim to enhance user experience and expand the audience.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of monetizable daily active users for Twitter's strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Twitter plan to address the decline in monthly users?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the anticipated long-term impacts of the changes being implemented at Twitter?

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