Disney's Iger: 'Frozen' Is a Real Phenomenon

Disney's Iger: 'Frozen' Is a Real Phenomenon

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses the significant impact of the movie Frozen on Disney's sales and brand perception, highlighting its global success. It also covers ABC's strong viewership ratings, driven by successful shows like Scandal, How to Get Away with Murder, and Blackish, which have helped stabilize the network's schedule.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of C3 ratings in evaluating viewership?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What new shows are expected to be added to ABC's schedule this year?

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