Power On: Could Apple Acquire Peloton?

The video discusses the speculation around Apple potentially acquiring Peloton. It examines Apple's typical acquisition strategy, which focuses on developing new features rather than entering low-margin markets like exercise equipment. The video also considers Peloton's software and content, suggesting that Apple could enhance its own offerings more cost-effectively. While Peloton's technology and patents might interest Apple, the high cost of acquisition makes it unlikely. Overall, the video concludes that Apple is unlikely to acquire Peloton in the near future.

What are some characteristics of Peloton's market that make it less appealing for Apple?

What does the author think about the pricing of Peloton in relation to Apple's fitness portfolio?