Only In America 14 - Wedding Dresses

The 'Running of the Brides' is an annual event at Filene's Basement in Boston, where brides-to-be race to find discounted wedding gowns. The event is known for its chaotic and competitive atmosphere, with participants arriving hours early and engaging in intense shopping. Many brides grab as many dresses as possible, hoping to find the perfect fit. The sale features significant markdowns on brand-name gowns, attracting women from across the country. The event highlights the lengths people will go to for a bargain and the unique cultural phenomenon it represents.

How are the wedding gowns priced during the sale?

What attracts women from all over the country to this event?