Contextual Advertising

Advertising remains a powerful tool in marketing, even in the digital age. Contextual advertising is a key concept, involving ads related to the content and theme of a website, as well as the viewer's interests. This approach increases ad relevance and response, as it targets viewers already interested in related content.

What effect does reaching someone with a relevant ad have on their response?

Why is it important to consider context in advertising according to the text?