Apple Shares Rise on Signs of Demand for Priciest IPhone

Apple Shares Rise on Signs of Demand for Priciest IPhone

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Apple's focus on the iPhone X, highlighting its high average selling price and popularity despite initial concerns. Tim Cook emphasizes the iPhone's strong sales in key markets. The discussion shifts to Apple's long-term strategy, noting the importance of selling higher-priced units to boost revenue. The HomePod's delayed release and its competition with other smart speakers are also covered. Finally, Apple's mergers and acquisitions strategy is explored, with a focus on potential large acquisitions to enhance their portfolio and address new market areas.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the total iPhone sales in relation to Apple's accessory sales?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What areas does Apple need to focus on for future acquisitions according to the discussion?

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