M&S Closing 83 Stores, Focusing on Food

M&S Closing 83 Stores, Focusing on Food

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Life Skills

University

Hard

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Marks & Spencer is downsizing its clothing and home furnishings space, closing 10% of its stores that sell clothing and food. With 17% of sales online, this move is seen as insufficient. Some stores will shift focus to food, but food sales have stalled, raising investor concerns about profitability. Past strategies had mixed success, and creative ad campaigns are discussed.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns are raised about the shift from clothing to food sales?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the implication of clothing being more profitable than food for Marks and Spencer?

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