VOICED : Bollywood favourite pushes sari

Sabyasachi Mukherjee is revitalizing the traditional sari, making it appealing to modern Indian women. By introducing pre-pleated and easy-to-wear designs in unique fabrics, he aims to attract younger customers who find traditional saris difficult to wear. His efforts reflect a broader trend in India, where people are keen to embrace their cultural heritage while adapting to modern changes. The sari's comeback is seen as a blend of nostalgia and contemporary fashion, resonating with those who wish to maintain a connection to their roots.

What does the text suggest about the relationship between fashion and cultural heritage in India?

Why is Sabyasachi Mukherjee hopeful about the future of the sari?