REI Takes Aim at Vista Outdoor

The video discusses the diverse offerings of REI, focusing on their business strategy and conditional partnerships. It highlights the challenges faced by American Outdoor Brands, particularly in the firearms sector, due to inventory issues and market trends. The video also explores the trends in gun ownership and the declining popularity of hunting, using these as indicators of broader market shifts.

How does the text describe the current state of gun ownership in the United States?

What does the text suggest about the popularity of hunting?