Superfly Kids: The Superhero Cape Business Takes Off

The video discusses Superfly Kids, a company that encourages children to be their own superheroes by customizing capes. The company, based in Livonia, Michigan, was co-founded by Holly Bartman. It started from a simple idea of making capes for a birthday party and grew into a business. Popular cape colors include blues and reds for boys and ocean blue for girls. The company experiences a significant portion of its sales during the holiday season, with a focus on Christmas gifts. The video also touches on personal stories and the joy of owning a superhero cape.

What customization options are available for the capes?

What percentage of sales occurs during the busy time of year?