How JetBlue Balances Sustainability With Growth

How JetBlue Balances Sustainability With Growth

Assessment

Interactive Video

Business, Biology, Architecture

University

Hard

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FREE Resource

The transcript discusses the challenges and strategies of sustainability and profitability in the aviation industry, focusing on JetBlue's approach. It highlights consumer awareness of environmental issues and the industry's response. JetBlue's market strategy includes offering competitive fares and services, leveraging partnerships for connectivity, and addressing capacity changes in the market. The discussion also touches on the impact of Boeing 737 capacity changes and JetBlue's loyalty programs.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has JetBlue changed the travel experience for customers compared to five years ago?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does JetBlue plan to maintain revenue increases despite potential fare declines?

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