Understanding Intellectual Property in Business

Understanding Intellectual Property in Business

Assessment

Interactive Video

Social Studies, Business, Life Skills

University

Hard

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The video discusses the importance of understanding intellectual property (IP) in business, focusing on the distinctions between employee and employer rights, the transfer and negotiation of IP, and the differences between IP, copyright, and trademarks. It highlights the need for clear employment contracts to define ownership and the importance of managing and valuing IP assets. The video also explores the relationship between domain names, trademarks, and company names, emphasizing the complexities of IP in modern business.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential consequences of not clearly defining ownership of intellectual property in employment contracts?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How can companies educate their employees about intellectual property?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do domain names play in relation to trademarks and company names?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Can you provide an example of how domain names can be an asset?

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