High Spirits: Campari Buys French Icon Grand Marnier

High Spirits: Campari Buys French Icon Grand Marnier

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the strategic acquisition of Grand Marnier, highlighting its brand synergy and distribution benefits. It also covers the sale of a villa in the South of France, detailing its value and shareholder agreements. Future plans for mergers and acquisitions are outlined, with a focus on integrating the new brand. The video concludes with a brief discussion on the UK referendum and a personal cocktail preference.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the CEO plan to approach future acquisitions after the Grand Marnier deal?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the CEO's favorite cocktail and how is it made?

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