Juul Sued by New York for Targeting Teens in Ads

Juul is under scrutiny from multiple regulatory bodies, including state attorneys general and federal agencies, due to concerns about youth vaping and marketing practices. The company is accused of using tactics similar to Big Tobacco, such as targeting young audiences and misleading advertising. Juul faces legal challenges and reputational damage, especially after vaping-related deaths, although many were linked to THC products. The company is attempting to rebuild trust and comply with regulations, but its business partnerships have been affected.

What factors have contributed to the vaping deaths associated with Jewel products?

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What challenges has Jewel faced in terms of public perception and reputation?

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