Harrods' MD Ward on Luxury Retail, Brexit

Harrods' MD Ward on Luxury Retail, Brexit

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges faced by global luxury brands, including market shifts and Brexit. Harrods' managing director highlights the importance of experiential retail and customer service in differentiating the brand. Harrods is investing in its beauty sector to engage millennials and transition them to luxury products. The impact of Brexit on the British luxury sector is explored, with a focus on supply chain adaptability. The video concludes with the significance of the US market for British luxury brands, emphasizing the alignment with British traditions and soft power.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Harrods implementing to enhance the beauty product experience?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the current trend regarding millennials in the luxury market?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How significant is the US market for British luxury retailers according to the Walpole membership?

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